Reports
Live cuts of the business — revenue, conversion funnel, persona mix, channel attribution, GPKM utilization.
Monthly revenue
Paid invoices, stacked freelance + ITD.
2017-11
$275
2017-12
$2,755
2018-01
$400
2018-03
$115
2018-04
$3,600
2018-05
$1,500
2018-06
$1,400
2018-07
$1,065
2018-08
$1,856
2018-09
$1,030
2018-10
$500
2018-11
$1,530
Freelance ITD-GPKM
Conversion funnel
Leads
754
Quoted
00%
Negotiating
14
Booked
17%
Scheduled
00%
Delivered
418
Persona / cohort mix
Honeymooners
34545.8%
Weddings & Vow Renewals
21728.8%
Returning Alumni
12416.4%
Family Vacations
273.6%
Proposers
273.6%
Solo & Birthday
70.9%
Unassigned
50.7%
Editorial & Brand
10.1%
Wedding Ultima
10.1%
Channel attribution
Lead source → conversion rate (% reached Booked status).
| Source | Leads | Quoted | Booked | Conv % | Bar |
|---|---|---|---|---|---|
| Website Form | 685 | 0 | 0 | 0.0% | |
| Resort Host | 50 | 0 | 0 | 0.0% | |
| 7 | 0 | 0 | 0.0% | ||
| Direct Referral | 6 | 0 | 0 | 0.0% | |
| 3 | 0 | 0 | 0.0% | ||
| Unknown | 2 | 0 | 1 | 50.0% | |
| 1 | 0 | 0 | 0.0% |
GPKM utilization
7 slot/day × 30 day capacity. Each shoot in that month against ITD-GPKM capacity.
2024-12
1
0.5% util
2025-01
171
81.4% util
2025-02
128
61.0% util
2025-03
324
154.3% util
2025-04
309
147.1% util
2025-05
1
0.5% util